Its not that long ago I asked the question to Internet marketers “do you have a blog and why?” Just like many marketing companies are not so sure about social media in Leeds the most common reply was that that they had a blog but were not sure why, only that it they thought they needed one but not sure why.
You Reap What You Write
Since I have added blogs or built websites using “WordPress” ( WordPress is an open source blog publishing application powered by PHP and MySQL which can also be used for content management) I have seen amazing results.
If you put that keyword into Google you find it in a very healthy position.
Google Local Domination
Most of my clients have upgraded to blogs on their website and can often be found up to 5 times on the first page of Google. This is fantastic because they are dominating their local area for that chosen keyword and if you see the same website so many times your in a good shot of getting at least one click through.
A great example of this is with the keyword “winter tyres in Wakefield”
In the winter months my client saw a massive increase in traffic and calls because of the blog and how we had written about the subject and offering tyre safety checks in Wakefield.
My message is simple. While social media is the talk of the town (we are doing this for some clients with mixed results) and is set to grow, do not overlook the power of having a blog on your site. This is tried and tested and when done right, it will increase your calls and improve your profits!
For advice on Social Media Marketing, Creating a blog on your existing website or any other aspect of Internet marketing give David a call on 0800 612 0046 or email david@carringtonstanley.com
As a company that tracks all our clients calls ( call tracking software ) and advise on what action to take, it always amazes me things are quite not what you think they are. I was about to drop some ads for a client and save them about £6500. It was only when I went through the call stats and realized that facts over rule perception. I managed to save £1500 off the ads, but I know that many companies would have saved the lot, but lost out on a lot of business.
My clients calls had actually improved in some advertising mediums because of perception and the fact his competition had reduced or dropped some adverts.
In the last year we have used tracking technology to determine where enquires come from on the Internet. We use separate telephone numbers for each referral. The number dynamically changes depending on the referrer.
Tracking Adverts for Success
Example
If the referrer is Yellow Pages ( Yell ) the number Will be 0113 2862567
If the referrer is from Pay Per Click ( AdWords ) the number Will be 0113 2862568
If the referrer is Search Engine Marketing ( Organic / Natural Listings ) the number Will be 0113 2862569
This has proved to be a great tool, and our clients love the information because it can save them thousands by dropping the dead wood and increasing profits by continuing or increasing the real gems.
My technical guys are working on some software that will highlight what keyword is converting into a call / sale
First page #1 on Google Video
First page #1 on YouTube
First page #7 on Google.co.uk
It is easier to rank on video than it is to get your website ranked for the same search term.
Although you are not guaranteed to get on google first page, with some smart SEO work
it can be done. This may take a while for a competitive keyword but it is worth it because there
is not the same competion and Google usually display one to two videos. If you are the first it will
make too expensive for others to catch up!
If you want to stay ahead of your competition on Google and get more sales leads you know where to come
Give us a call to dicuss your online needs.
Happy New Year!!
2010 was a great year for many reasons. I met some really great people who share the same values of myself and develped greater relationships with online suppliers.
It was great to develop my coaching sharing the Carrington brand with associates that have now become good friends. Ive always said its great to be paid to drink coffee and speak to people, but only if you can add value at the same time. Talking of value, I believe in 2011 is all about giving greater value than in previous years. Most successful online companies realise this, but many companies still find it hard to give more for less.
Carrington Stanley offers SEO (Search Engine Optimisation) to businesses within Leeds and the surrounding areas. If you want to increase the exposure of your website within the organic search engine results then we can deliver. If you have a high ranking, you will become an authority within your market and this will send more clients your way.
How Do You Do It?
In order to increase your rankings we make your website more relevant for the keywords you agree to target. We work together to choose the best possible keywords for your campaign and then undertake On-Page Optimisation. After completion we can then start to build backlinks to your website from other relevant properties.
When Will I See Results?
For local keywords, you would expect to experience first page results within 2 to 3 months. For more competitive keywords, you can expect to see results within 4 to 6 months. You cannot rush SEO, or you risk your website been removed from the search engines which is why we limit the link building process.
We have recently completed this re-brand for Carrington Stanley, an advertising agency based in Leeds with consultants across the country providing highly effective marketing solutions.
This was implemented across both print and digital media. The double bonded, foil blocked business cards were a real show stopper.
Google Maps
Did you know that increasingly, people now use the Internet to search for a business or
service in their area, in preference to a directory or local newspaper? And, at the top of
the search results comes Google Maps / Places.
Getting found on Google maps (Google Places) is now a must for any local business.
It used to be the case, that if you were not found in a local directory (e.g. Yellow Pages),
you were not in business! That is now true with being found on Google maps.
But Google is well known for changing the rules, which makes it difficult and time consuming
for most business owners to achieve a first page placement for their business.
Using tried & tested methods we do this all for you, leaving you to do what you do best
“Running Your Business”.
Once this has been set up, your business details can be seen
hundreds of times a month. This is all free traffic, so it’s insane not to take advantage of it.
The Internet gives the UK economy over a £100 Billion a year boost. It is growing 10% each year and the email industry is now worth £336 Million.
Google’s UK managing director Matt Brittin said “The net is a central pillar of the UK’s economy.”
It amazes me how so many business people haven’t grasped ‘the internet’ and are losing out on increased profits. Like it or not ‘the internet’ is here to stay and will keep on growing. Don’t let your competition steal your business, Take action today!
From Leeds to London, York to New York, Google today will automatically choose ‘place search’ (also known to a lot of people as Google Maps) if it thinks your query is about a place and not just a general search.
Google reckon that 20% of searches are now coming up with Google Places. I believe that this will increase over time and with Google encouraging businesses to use ‘Places’ for free they will eventually start charging for it. The new slick appearance is also a good indicator that they are looking to create revenue from this.
local businesses who are not taking advantage of this are missing out on quality free traffic.
If you would like to know more about taking advantage of this and other forms of web marketing drop us a line or give us a call.
Video Marketing
Google loves video and is bringing more & more video results to the first page.
• Video will be 50% of all Internet traffic by 2012
• 64% of respondents in a recent survey indicated they had taken action after seeing an online video
• 44% went to the advertisers web site
• Large blue chip companies are pumping more money into video marketing
• There has never been a better time for a local business to exploit this little known gem.
Video marketing results on google first page Express Tyre & Auto Centre
Keywords currently found for
Dunlop tyres in Wakefield
Pirelli tyres in Wakefield
Pirelli tyre dealer Yorkshire
Pirelli tyre dealer
Bridgestone tyres Wakefield
Firestone tyres Wakefield
Ford tyres Wakefield
Honda tyres Wakefield
Mondeo tyres Wakefield
Mercedes tyres Wakefield
Bmw tyres Wakefield
Tyres garage in Wakefield
& More
for more information on video marketing contact us on 01133 790 487
Get In Touch
Email:
Freephone: 0800 612 0046
Text: 077 900 19243
Office: 01132 224 112
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